ARC

date. 2023

city. Madrid

size. mural painting 500m x 500m

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Brief

To design a dynamic monitor arm for SBFI. The design must incorporate excellent cable management, a tool-less adjustment system whilst maintaining aesthetic appeal.


Values
Financial sector

Work spaces are designed for optimisation and human interaction. In a fast paced environment, the objects within need to be calm and stable. Specifically for the financial sector, objects in the office add value past the function, style and luxury are understood.

Desires:
Strength and control
Exceeds function

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SBFI’s Chicago Showroom was the centre stage for the launch of ARC at NEOCON 2017.
The window needed to be eye-catching and brave. The aim was to move perception of SBFI as a company away from old school trading and into new markets .

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